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Social media can help auto dealers engage with existing and potential customers, generate customer referrals, encourage a more customer-focused service and, ultimately, sales. The key question many dealers ask: "Does social media work for my business?"
Take note, managers of South African auto dealerships: If your social media is not delivering, its probably because you have poor content.
POOR CONTENT, BAD SALES
Motoring.co.uk's sales manager Chris Green has this advice for salesfolk hoping to maximise their social media engagement:
UNIQUE CONTENT: "Unique content is crucial for successful social media campaigns. It needs to be built around the dealer’s brand, makes and models rather than motoring in general.
"There are several effective approaches to incorporate words and visuals, among them asking a question in a graphic form and providing facts about cars in a visual format. Consumers find visuals interesting, appealing, memorable."
MAKE A GAME OF IT: “Games, competitions and any type of entertaining content based around cars or the industry can be incredibly engaging. That will breed trust and loyalty along with huge sharing opportunities."
'TURN CUSTOMERS ON'
YOUR DEALERSHIP ON YOUTUBE: “Video still remains a huge opportunity and manufacturers spend a fortune producing vehicle videos that could benefit dealers - free, ready-made videos for their social media channels. Dealers could promote the videos through their own YouTube channel and on their Facebook pages, which could create loyal and engaged audiences."
BOOST TRAFFIC: Green said: "Investing in unique content can boost natural search ranking and lead to an increase in targeted traffic to a website. Manufacturers and dealers who don’t commit to publishing quality, relevant and engaging content risk poor results from their social media, falling page rankings and declining web traffic.
“Successful social media needs to be conversational and engaging - it's a two-way process, so make sure you turn your customers on - not off!"
Do you agree with Green's advice? Do you have any tips/advice for SA vehicle dealerships hoping to improve their social media engagement? Email us and well' publish your thoughts on Wheels24.
Take note, managers of South African auto dealerships: If your social media is not delivering, its probably because you have poor content.
POOR CONTENT, BAD SALES
Motoring.co.uk's sales manager Chris Green has this advice for salesfolk hoping to maximise their social media engagement:
UNIQUE CONTENT: "Unique content is crucial for successful social media campaigns. It needs to be built around the dealer’s brand, makes and models rather than motoring in general.
"There are several effective approaches to incorporate words and visuals, among them asking a question in a graphic form and providing facts about cars in a visual format. Consumers find visuals interesting, appealing, memorable."
MAKE A GAME OF IT: “Games, competitions and any type of entertaining content based around cars or the industry can be incredibly engaging. That will breed trust and loyalty along with huge sharing opportunities."
'TURN CUSTOMERS ON'
YOUR DEALERSHIP ON YOUTUBE: “Video still remains a huge opportunity and manufacturers spend a fortune producing vehicle videos that could benefit dealers - free, ready-made videos for their social media channels. Dealers could promote the videos through their own YouTube channel and on their Facebook pages, which could create loyal and engaged audiences."
BOOST TRAFFIC: Green said: "Investing in unique content can boost natural search ranking and lead to an increase in targeted traffic to a website. Manufacturers and dealers who don’t commit to publishing quality, relevant and engaging content risk poor results from their social media, falling page rankings and declining web traffic.
“Successful social media needs to be conversational and engaging - it's a two-way process, so make sure you turn your customers on - not off!"
Do you agree with Green's advice? Do you have any tips/advice for SA vehicle dealerships hoping to improve their social media engagement? Email us and well' publish your thoughts on Wheels24.
