LOOKING AHEAD: BMW has revealed what its future models will look like. Image: YouTube
Munich - A new era has begun.
That is the key message of the new BMW film released by the automaker. For the first time, its film “A New Era”, shows all four BMW Group Vision Vehicles side by side.
One year after the company’s centenary, BMW, one of the world’s leading premium manufacturers, is revisiting its “The Next 100 Years” campaign.
Building on the centenary celebrations
The film “A New Era” ties-in with “The Next 100 Years”, which was the motto of the BMW Group's centenary last year.
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Bill McAndrews, head of communications strategy, corporate communications and market communications, said: “‘The Next 100 Years’ was much more than just a celebration of our company’s anniversary.
"Our philosophy of constantly looking to the future and setting high standards of innovation is what drives the day-to-day work of BMW Group associates.
"In the film, ‘A New Era’, we are underscoring this idea and adapting it to our corporate strategy in the coming months and years.”