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Jaguar Land Rover and 007 partner for 'interactive experience'

2018-04-11 08:50

Image: Newspress

Whitley – Jaguar Land Rover (JLR) and the James Bond signed a three-year partnership at the state-of-the-art interactive experience, 007 Elements in Sölden, Austria. 

JLR cars have featured in Bond films since 1983, is now official partner to 007 Elements located at the top of the 3050m Gaislachkogl peak.

Range Rover Sport SVR part of the experience 

The space offers visitors a chance to immerse themselves in the world of the iconic secret agent in a new mountain-top location next to the ice Q restaurant used as the Hoffler Klinik in Spectre. Interactive displays featuring JLR technical content along with the Land Rover Defender and Range Rover Sport SVR used for filming Spectre will form part of the experience.

Visitors will also see the latest Jaguar Land Rover technology, with the artificial intelligence systems and 90kWh lithium-ion battery from an electric Jaguar I-PACE performance SUV used to power a wireframe model of the C-X75 concept car that starred in a spectacular car chase through Rome in Spectre.

                                                                       Image: Newspress

Jaguar Land Rover vehicles have appeared in nine Bond films since Octopussy in 1983, when Roger Moore made a dramatic escape in a Range Rover Classic driven by Bianca (Tina Hudson).

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said: “From one British icon to another, Jaguar Land Rover is proud to be part of 007 Elements, the new James Bond experience. We have collaborated with EON Productions and Cable Car Companies Sölden to showcase our Bond vehicles and latest technologies in this unique installation overlooking the Ötztal Alps.”

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