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Port Elizabeth – The first shipment of Isuzu’s new MU-X sports utility vehicle (SUV) arrived at the Port Elizabeth harbour, ahead of its local launch early in May this year.
These vehicles will make their way to dealer showrooms across the country, joining Isuzu’s current portfolio of one-ton bakkies and commercial vehicles.
For the off-roader or urban driver
Featuring Isuzu’s legendary 3.0-litre turbo-diesel engine, the MU-X is set to entice both the serious off road adventurer as well as the sophisticated urban driver.
Isuzu Motors announced the official launch of its business operations in South Africa earlier in February. This follows the announcement of last year where Isuzu had said that it would purchase the light commercial vehicle operations in Port Elizabeth and also the balance of shareholding in its Isuzu Trucks South Africa operations.
What do you think of the new Isuzu MU-X arriving in South Africa? Email us
President and Representative Director of Isuzu Motors of Japan Masanori Katayama says that Isuzu was committed to growing its business in South Africa.
Katayama says: "This is the first commercial and light commercial vehicle manufacturing operation outside of Japan in which we have acquired a 100% ownership. We are represented in 30 countries outside of Japan and successfully operate 47 manufacturing plants in these countries with joint venture partners.”
"Our decision with regards to South Africa demonstrates the confidence we have in this market and also is indicative of our longer-term view that South Africa will serve as an important base for our future growth on the African continent.”
