NEW MICRA: Wheeler Dealers TV stars Mike Brewer and Edd China showed off the new Nissan Micra. Image: Newspress
London - Nissan says 500 000 Facebook Live viewers assisted in building its 2017 Micra on the social media platform.
The event was a world-first, three-part interactive broadcast direct from the Micra factory in Flins, France. Nissan fans were put in the driving seat and helped to decide the exterior colour, interior trim and other personalisation options of the B-segment hatchback.
125 personalisation options
The three live shows were seen by a total of 500 000 Facebook users from across Europe. Their 15 000 votes and reactions whittled down the Micra’s 125 personalisation options to create their perfect car – an Echo Grey Micra, with Energy Orange exterior pack and Energy Orange interior trim.
TV stars Mike Brewer and Edd China – best known for presenting the popular motoring show Wheeler Dealers – presided over the live broadcasts, engaging with viewers while they cast their votes.
Watch: Fans help build Micra
Mike Brewer commented: “On Wheeler Dealers we’re used to bringing used cars back to life – so building a car from scratch on the production line was completely new for us. Constructing a Nissan Micra with the help of Facebook Live and bringing all of its personalisation options to life was a real buzz.”
Edd China added: “I love getting under the skin of any car I’m restoring, and we know that people love a car with bags of personality. To use the latest technology to bring that experience to people from across Europe, and give them the final decision on our Micra’s design, was pretty amazing.”