FOCUS ON THE OUTLANDER: The new Mitsubishi Outlander Plug-in Hybrid Electric Vehicle under long-lens scrutiny. Image: Newspress
CIRENCESTER, England - A normal British business executive is to be the star in a video campaign for the Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV).
Denver Logan, a business development manager for a TV company, is featured in one of five new films that will be shown on social media by Mitsubishi Motors in the UK.
VIDEO: Denver Logan and the Hybrid
The father-of-two from Lichfield, near Birmingham in the English Midlands, agreed to take part in the campaign that focuses on real-life stories purely because he's so pleased with his new company car.
Logan, 49, who switched from an Audi A6, said: “I was a little surprised when I was asked to be in one of the films but I wanted to do it because I am such a big fan of the car.
“I was looking for a new company car and a business associate told me to check out the Outlander PHEV. He told me that, financially, it was a no-brainer, so I researched it. The more I looked into it, the more I realised it was the car for me. The savings are what made me switch in the end.”
Similar savings can be achieved, of course, with other manufacturer's products - it just happened that Denver opted for a Mitsu... Anyway...
Read more about the Mitsubishi Outlander PHEV
A film crew of seven, including presenter Ruth Frances, spent the day with Logan, filming him at work in Birmingham city centre and on his way to a business meeting.
The family-sized SUV uses battery and petrol power. Unlike non plug-in hybrid vehicles, the Outlander PHEV can travel substantially further on battery power – 60km - which is fine for a day moseying around a city centre such as that of Birmingham.
The Outlander PHEV, in the UK, enjoys a 'Benefit in Kind' tax of five per cent, meaning a virtual pay rise of thousands of pounds a year. And as Logan can charge his car at home or at work, it means he can do his 100km round-trip commute on electric power alone.
Logan said: “I do a lot of kilometres. There’s my commute and I have to attend business meetings in various other English cities. The car had to be comfortable, reliable and of the quality to which I had become used. The Outlander PHEV was ideal.”
FILM STAR: Denver Logan discussing the next shot with presenter Ruth Frances. Image: Newspress