Earlier in 2013 we reported luxury automaker Jaguar had taken on Mercedes-Benz in a cheeky video. Now, Audi has joined the battle and rips both Mercedes and BMW in a funny new ad featuring its new A3.Watch Audi rip Mercedes-Benz, BMWThe video posted by Audi USA features several people slagging off Mercedes-Benz and BMW in a "comparative" advertisement. The people in the video state they would rather wait to purchase an A3 in 2013 as their first luxury car than drive any of Audi's rival's offeringsThe new Audi A3 launches in the US in 2014.JAGUAR TAKES A BITE OUT OF MERCIn 2013, Wheels24 reported that Mercedes-Benz released an advert demonstrating its Magic Body Control using chickens. In December 2013, Jaguar responded with a clip of its own title 'Magic Body Control? We prefer cat-like reflexes.'Watch the crazy video!