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OTA CITY, Japan - Production of one of 2012’s most anticipated new models, the Subaru BRZ and Toyota GT 86, has started at Subaru’s Gunma factory here.
The landmark event in the collaborative agreement between Subaru’s parent, Fuji Heavy Industries, and Toyota Motor Corporation was attended by the president of each corporation.
Subaru’s Gunma Main Plant, which will produce both the Subaru and Toyota versions, has had a significant re-fitting to cope with the extra demand. Subaru plans to produce the Impreza at the same plant by March 2013.
'HUGE STEP'
Fuji president Yasuyuki Yoshinaga commented: “This car symbolises our corporate strategy in two significant aspects: good progress in our alliance and advancement of our 'select and focus' approach. The start of production was a huge step but it is not our goal. By constantly refining both models, FHI and TMC hope to nourish each model to be loved by customers all over the world for a long time to come.”
TMC president Akio Toyoda said: “The Subaru BRZ and Toyota 86 could not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005.
"Now I’m delighted to see that our alliance has borne fruit.”
The landmark event in the collaborative agreement between Subaru’s parent, Fuji Heavy Industries, and Toyota Motor Corporation was attended by the president of each corporation.
Subaru’s Gunma Main Plant, which will produce both the Subaru and Toyota versions, has had a significant re-fitting to cope with the extra demand. Subaru plans to produce the Impreza at the same plant by March 2013.
'HUGE STEP'
Fuji president Yasuyuki Yoshinaga commented: “This car symbolises our corporate strategy in two significant aspects: good progress in our alliance and advancement of our 'select and focus' approach. The start of production was a huge step but it is not our goal. By constantly refining both models, FHI and TMC hope to nourish each model to be loved by customers all over the world for a long time to come.”
TMC president Akio Toyoda said: “The Subaru BRZ and Toyota 86 could not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005.
"Now I’m delighted to see that our alliance has borne fruit.”
