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2014-02-04 11:14

OUT OF THE DARKNESS: Maserati reveals its new Ghibli at the American Super Bowl with a 90-second ad. Image: Youtube


Sacrifice for human safety - even a person not enamoured with the automobile and his history will wince as a beautiful Maserati Ghibli is destroyed in a crash-test. Watch beauty dissolve...

Maserati has chosen America’s most anticipated sports game to introduce the new Ghibli with a 90-second ad titled 'Strike'.

The Ghibli made its big screen debut during the first quarter of the Super Bowl game.

WATCH the Maserati Ghibli Super Bowl ad

Maserati CEO Harald Wester said: “Maserati is embarking on America’s 100th year of craftsmanship with an important entry into the North American market. We’ve worked hard at designing and engineering the Ghibli and thereis no better time to make an impactfull introduction than while the entire country is watching.”

The luxury automaker first unveiled the Ghibli in the US at the 2013 Los Angeles Auto Show in November. The Ghibli is Maserati’s first mid-size four-door luxury sports sedan.

It’s available with all-wheel-drive and powered by a Ferrari built twin-turbo V6 engine. It has advanced suspension, Brembo brakes and lots of aluminium. Inside there are rich Italian leathers, woods and other high quality materials that are at the heart of the Maserati brand, says the automaker.

Wester said: “We know luxury sports sedan buyers are met with a lot of options these days, but in this category, cars have become more and more uniform. The Ghibli is the newest and most distinguished option in an all-too indistinguishable luxury sports sedan market.”


The automaker brings its story of passion and tenacity featuring Academy Award-nominated 10-year-old actress Quvenzhane Wallis, best known for her roles in ’12 Years a Slave’ and ‘Beasts of the Southern Wild’.

Maserati says the spot titled ‘Strike’ is a poetic nod to a brand with proven tradition and one of the highest standards of quality in the industry - an automobile with power and personality capable of striking against the status quo.

The automaker adds that the spot is relevant to Americans who have had struggles and obstacles to overcome. “It is a reminder that with steadfast commitment to hard work and unwavering passion, we can deal with our own ‘giants’ around us, we can overcome them and achieve what we set out to do.”

Maserati’s ‘Strike’
The world is full of giants.
They have always been here, lumbering in the schoolyards, limping through the alleys.
We had to learn how to deal with them, how to overcome them.
We were small but fast, remember?
We were like a wind appearing out of nowhere.
We knew that being clever was more important than being the biggest kid in the neighbourhood.
As long as we keep our heads down, as long  as we work hard,
trust what we feel in our guts, our hearts,
Then we’re ready.
We wait until they get sleepy,
wait until they get so big they can barely move,
and then walk out of the shadows,
quietly walk out of the dark—and strike.

Read more on:    maserati  |  super bowl  |  us  |  new models

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