BELLISSIMO: Maserati has chosen South African model, Genevieve Morton to head its social media campaign and feature in a global brochure range. Image: Supplied
MODENA, Italy - Italian supercar-maker Maserati has chosen top South African model Genevieve Morton to present its products in 2015 brochures and in a worldwide social media campaign.
Morton, 26, was born in Benoni, Gauteng. She is the first South African to appear in the renowned Sports Illustrated America swimsuit issue, something she has achieved five times - most recently in 2015 in the Virgin Islands.
NEW GHIBLI DUE MID-YEAR
Genevieve has completed a major photo shoot for Maserati featuring its entire range; the new Ghibli sports sedan, its first E-segment executive saloon which is set to arrive in South Africa in the middle of 2015, and the luxurious flagship Maserati Quattroporte as well as Maserati sports cars, the Maserati GranTurismo and open-top four-seat Maserati GranCabrio.
The photo shoots took place in a wide range of situations and venues to illustrate the style, performance, elegance and exclusivity of the Maserati range.
Maserati is using Genevieve for the re-launch of its global brochures and marks the arrival a new corporate image for its leading client communication products.
BESPOKE SOCIAL MEDIA PICTURES
To maximise the launch of the brochures, in print and digital forms, Maserati has also turned to social media with four 'behind-the-scenes' videos of Genevieve at work during the shoots.
A special set of five pictures of Genevieve and key Maserati models will also only be available through her social media sites in coming months.
FLYING THE SA FLAG: South African model Genevieve Morton will be the face of Maserati's global social media campaign. Image: Maserati