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British automaker MG is planning a comeback in SA with the launch of the MG3. Meanwhile it's set to take off in the UK at very competitive prices ahead of its market launch.
MG announced in August 2013 that its speculated pricing, starting in the UK at the equivalent to R151 000 for its eagerly anticipated MG3 supermini, will in fact not start at that price but end with it in the range-topping model.
SA-BOUND
MG SA first ruffled some feathers in 2011 with an attempted comeback but it didn't quite take off, leaving the company to "do our homework and establish a brand, a dealer network and a product range that's reliable and competitive".
MG South Africa says the local launch will be in the fourth quarter of 2013, prices yet to be established.
MG and Maxus SA’S COO Craig Lanham-Love told Wheels24: “The plan is to have the car priced very competitively but the exchange rate is playing havoc with pricing for all importers so it is difficult to establish. The vehicle is aimed at the trendy person looking to stand out in a crowd but who can’t afford, say, a Mini, but build quality and design are set to please even the most discerning car enthusiast.”
There are four models, each are powered by a sporty 78kW petrol engine with a five-speed manual gearbox, signature front LED lights, electronic hill-hold, six airbags, electronic stability control, cornering brake control and traction control."
COLOURS AND OPTIONS
MG SA says there's a huge range of colours, exterior graphics, interior colour packs and leather upholstery options.
At the top of the range is the MG3 3Style with 16” alloy rims, a sports body-styling pack that includes a boot spoiler and sill extensions. It also has cruise control, automatic lights and wipers and reverse parking sensors with a price tag equivalent to R151 000.
The mid-range MG3 3Form includes aircon, radio, Bluetooth and audio streaming, leather MG-design steering wheel with red stitching and steering wheel audio controls. The base model MG3 3Time costs has a CD player with MP3 compatibility and aux-in facility in addition to all the standard features on all MG3s.
UK sales and marketing director Guy Jones said: “The MG3 gives the market something really new; a stylish, highly practical, small car with many options for personalisation that is fun to drive, fun to buy and fun to own. With all models in the range priced below the equivalent of R150 000 (UK) we can offer this type of product at a price no competitor can match.
“MG became world-famous for building distinctive small British fun cars at a remarkably affordable price that owners then personalised. The MG3 is the new small, modern MG that allows a new generation of people to have fun with an MG.”
The MG3 will be on sale at UK dealers from September 2013.
MG announced in August 2013 that its speculated pricing, starting in the UK at the equivalent to R151 000 for its eagerly anticipated MG3 supermini, will in fact not start at that price but end with it in the range-topping model.
SA-BOUND
MG SA first ruffled some feathers in 2011 with an attempted comeback but it didn't quite take off, leaving the company to "do our homework and establish a brand, a dealer network and a product range that's reliable and competitive".
MG South Africa says the local launch will be in the fourth quarter of 2013, prices yet to be established.
MG and Maxus SA’S COO Craig Lanham-Love told Wheels24: “The plan is to have the car priced very competitively but the exchange rate is playing havoc with pricing for all importers so it is difficult to establish. The vehicle is aimed at the trendy person looking to stand out in a crowd but who can’t afford, say, a Mini, but build quality and design are set to please even the most discerning car enthusiast.”
There are four models, each are powered by a sporty 78kW petrol engine with a five-speed manual gearbox, signature front LED lights, electronic hill-hold, six airbags, electronic stability control, cornering brake control and traction control."
COLOURS AND OPTIONS
MG SA says there's a huge range of colours, exterior graphics, interior colour packs and leather upholstery options.
At the top of the range is the MG3 3Style with 16” alloy rims, a sports body-styling pack that includes a boot spoiler and sill extensions. It also has cruise control, automatic lights and wipers and reverse parking sensors with a price tag equivalent to R151 000.
The mid-range MG3 3Form includes aircon, radio, Bluetooth and audio streaming, leather MG-design steering wheel with red stitching and steering wheel audio controls. The base model MG3 3Time costs has a CD player with MP3 compatibility and aux-in facility in addition to all the standard features on all MG3s.
UK sales and marketing director Guy Jones said: “The MG3 gives the market something really new; a stylish, highly practical, small car with many options for personalisation that is fun to drive, fun to buy and fun to own. With all models in the range priced below the equivalent of R150 000 (UK) we can offer this type of product at a price no competitor can match.
“MG became world-famous for building distinctive small British fun cars at a remarkably affordable price that owners then personalised. The MG3 is the new small, modern MG that allows a new generation of people to have fun with an MG.”
The MG3 will be on sale at UK dealers from September 2013.
