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SA-bound LaFerrari in Shanghai

2013-04-23 09:18

SHOW STOPPER HEADED FOR SA: Ferrari's LaFerrari has made its debut in Asia at the 2013 Shanghai auto show. Image: Newspress

  Video

Waatch the official launch video of the Ferrari LaFerrari. The car was unveiled at the 2013 Geneva auto show.

SHANGHAI, China -  Ferrari's LaFerrari is once again the star of a motor show, this time at the 2013 Shanghai auto show. What's more the model is headed for South Africa.

Viglietti Motors in South Africa was not able to disclose details about the super-hybrid and the local market as yet but an undisclosed number will be imported of the 499 to be built for the global market.

Back in China, a sea of photographers flocked the Ferrari stand to watch Maranello's managing director, Amedeo Felisa, slip the covers off the limited edition car for the first time in Asia. It was given as much attention as it was at the 2013 Geneva auto show in March when the car made it's global debut.

GROWING MARKET

Felisa said: "China is strategically very important for us and we will continue to invest in this market. We already have 25 dealers in China and hope for 30 by the end of the year, with five more due in 2014."

After a positive sales performance in the Chinese Republic, Hong Kong and Taiwan through 2012 the area became the second-largest market for Ferrari with 800 sales. Results in the first quarter of 2013, Ferrari said, had also been positive.

Ferrari has planted 67 000 trees in a desert area of China to compensate for the emissions of its cars used on Chinese roads during 2012.

Only 50 LaFerraris will reach the Chinese market.

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