Rolls Wraith to haunt Geneva
WRAITHS, GHOSTS AND PHANTOMS: Above shows a coupe version of the new Rolls-Royce Ghost which is set to becoem the Wraith when it finally revealed at the 2013 Geneva auto show.
Rolls-Royce has confirmed the launch of its next model, Rolls-Royce Wraith.
The car will be presented for the first time at the Geneva auto show on March 5 2013,with first deliveries expected in the fourth quarter of 2013. Torsten Muller-Otvos, CEO Rolls-Royce Motor Cars, confirmed the news at the company’s world dealer conference in London.
“The Wraith will draw superlatives when it' unveiled in Geneva,” he told representatives from the 100-strong global dealer network.
“Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years.
"This is a car not only defined by a timeless elegance but also one that encapsulates a sense of power, style and drama.
Harald Kruger, BMW Group board member and Rolls-Royce chairman, affirmed the company’s latest step in the drive for sustainable growth. “The group is confidently investing into the long-term future of Rolls-Royce,” he said, "and this exceptional new car will build on the finest principles of the company’s forefathers – the world’s best engineering, the employment of cutting-edge technology and peerless craftsmanship.”
Rolls-Royce says the Wraith will be the most dynamic, powerful and beautiful in the company’s history. “It is a breathtaking car that will set a benchmark in the ultra-luxury segment and will reaffirm the position at Rolls-Royce at the pinnacle of automotive luxury.”
The launch revives one of the most famous Rolls-Royce names, first used in 1938. The ethereal Wraith, Rolls says, perfectly expresses the character of the new car. “Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model."
The car's designers drew their inspiration from the story of Charles Rolls, one of the company’s founding fathers, and a man who indulged a passion for innovation, engineering and, most importantly, adventure.
"Like Rolls, the new car embraces the very finest things in life – elegance, beauty, refinement and luxury – to be enjoyed by a new generation of confident gentlemen and women," the automaker said. "It will boldly shape the future of Rolls-Royce, building on the success of the Phantom and Ghost, and bring new customers to the brand."