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Qoros' GQ3 for younger crowd

2012-12-24 11:14

QUIRKY QOROS: The GQ3 is said to be aimed at a younger crowd and was created specifically with China and Europe in mind.

kalahari.com

New independent automotive manufacturer, Qoros, has taken the wraps off the GQ3. It was designed and developed by an international team of experienced specialists specifically for markets in China and Europe.

The first model, the GQ3 C-segment sedan, introduces design themes and styling features that will define a unique brand identity across the forthcoming family of Qoros models. 

BOLD AND BEAUTIFUL

It features, according to the auto-maker, an elegant exterior, a spacious, feature-packed interior and is engineered to achieve top European and Chinese crash test ratings.

Volker Steinwascher, deputy chairman of the management board at Qoros said:  “During the development of the Qoros GQ3, we directed all our efforts towards the needs and expectations of today’s young, aspirational customers. They are very particular about design and quality, are highly sophisticated users of technology, and insist on the very best safety standards.  As an entirely new brand, we have the advantage of being able to focus our efforts on meeting the demands of these customers.”

Making its world debut at the Geneva International motor show (March 7-17 2013), the car goes on sale in China in the second half of 2013, with the first cars arriving in Europe later in 2013.

EXTERIOR

Under the leadership of executive director of design, Gert Volker Hildebrand, a team of designers in Munich and Shanghai have created distinct and precise styling based on modern European design tastes.

According to the auto-maker the car has a sporty, elegant profile with a long wheelbase, short overhangs, a coupé-like silhouette and a roof that flows smoothly into the strong rear quarters.  Horizontal lines emphasise the car’s stature – at 1839 mm, making it one of the widest cars in its class. Muscular arches accommodate alloy wheels up to 19-inch in size.

Its front sets the template for the model family, with wide headlight units extending into the flanks of the car, framing the central upper grille at the same height. Horizontal diode bars feature at the upper edge of the headlights and in the distinctive rear light clusters.

INTERIOR

Prominently occupying the car’s central console is the touchscreen infotainment system. It was created specifically with the young, aspirational and always-connected customer in mind.

The system allows drivers to book dealer service appointments, features an automatic emergency services alert in the event of an accident, and supports usage-based car insurance services.  The navigation system includes traffic information and a points-of-interest search. Integrated social networking connectivity enables drivers to share their driving experiences, points-of-interest, favourite trips and photos via social media through the interface.

The infotainment system will be fitted as standard across the GQ3 range.

SAFETY

The car is engineered to achieve maximum European and Chinese crash test ratings. The arrangement of supporting structures and large-scale deformation zones prevent intrusions into the passenger cell during collisions.

In addition, occupants are protected by a comprehensive package of safety measures, including front, side and curtain airbags.

GQ3: the name explained

The first letter designates the body style: all sedans will carry the first letter “G”.  All Qoros models will feature the second letter “Q” – a reference to the brand.  The third digit will always be a number and indicates the segment in which the model range sits.  The number “3” denotes that the model is in the compact / C-segment.

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Read more on:    europe  |  china  |  youth

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