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Primavera: A Vespa legend returns

JOHANNESBURG, Gauteng - The new Vespa Primavera has been launched in South Africa.

The new model is a modern re-creation of the 1968 classic, one of the world's best-selling two-wheelers of all time.

Director of Vespa SA, Andy Reid, said: "It’s no mystery why the Primavera attained cult status. The original Primavera was launched as a breath of fresh air in a world hungry for change.

"It struck a chord with the younger generation and their desire for freedom. The Primavera made mobility attainable.” The legend, he added, was now back "with the same youthful energy and timeless style of the original, updated with the latest technology".

AFFORDABLE MOBILITY

“The 2014 Primavera has some of the refinement and technological advancement of the 946 but doesn’t sacrifice the comfort, practicality and spirit that made it a hit so many decades ago.

“In a time of ever-increasing fuel prices and gridlocked traffic, the Primavera can make mobility more affordable and, most importantly, enjoyable.”

The scooter has a 150cc four-stroke single-cylinder, air-cooled engine with a three-valve single overhead camshaft and electronic fuel injection. “Painstaking research was carried out," Reid said, "to improve performance and fuel economy while reducing emissions to make the Primavera an exceptionally environmentally-friendly two-wheeler.”

The fuel tank holds eight litres.

SUPERIOR ERGONOMICS

The new Primavera, Vespa says, keeps running costs to a minimum with extremely low fuel consumption – perhaps two litres to 100km - at an average speed of 70km/h. Servicing is required every 10 000km.

“It is not only easy on the environment but also easy on your wallet," Reid added. "It’s the perfect two-wheeler for urban living and commuting,."

Distinguishing features of the Primavera include a streamlined look and superior ergonomics. The sheet-steel body offers more space between the handlebar and the saddle, the latter's height allowing better foot-contact with the ground for the rider.

CUSTOM STYLING
“These factors along with the increased wheelbase and length, enhance riding stability while still maintaining the light steering and agility one would expect from a Vespa."

The Primavera will be available in six colours - white midnight blue, red, brown, light blue and black - colours, Reid explained, that were "a throwback to the old Vespa aesthetic". Three saddle colours are also available.

And exclusive range ofaccessories includes a top box, windscreen, chromed front and rear luggage racks and a new range of helmets.

For more information and prices, visit the Vespa South Africa website.
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