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2014-02-18 07:55

NEXT CITY CAR FOR SA: Peugeot’s 108 will be launched in South Africa later in 2014. Image: PEUGEOT

308 SW, 2008 Hybrid Air, 108 city car for SA... Peugeot is set to showcase 28 production vehicles and concepts for the 2014 Geneva auto show.

• New Peugeot 108 hatchback and cabriolet
• New 308 SW
• Premiere of new BlueHDi diesel engines       
• Geneva stand will feature 28 production vehicles and concepts
• Including 2008 HYbrid Air and 308 R Concept

Peugeot will unveil two new models and engine technologies at the upcoming 2014 International Geneva Motor Show. The new models signal the start of the next phase in the revamp of the French automaker’s range.


Peugeot is replacing its now-dated 107 with a chic new city car launch at the March 2014 Geneva auto show - the 108. It'll be in South Africa a few months later in 2014.

The minicar is 3.47m long, 1.62m wide, weighs 840kg and will be available as a hatch or convertible with various badges: it will be cross-cloned with the new Citroen C1 and Toyota Aygo - as were the previous models since 2005.

Local prices and specifications will be revealed closer to the SA launch date but this will be the range of four three-cylinder petrol models.


The automaker will boost its 308 range with the inclusion of an estate  body style – the SW.

It builds on the success of the new 308 hatchback, which has already generated more than 46 000 orders in Europe. The 308 SW has a large boot volume including underfloor storage, a light and spacious cabin and modular seating concept.

Built on the automaker’s new EMP2 platform which sees a 140kg weight reduction compared to its predecessor. It has a 1.69 m2 glass roof and sport’s the automaker’s i-Cockpit used in hatchback.


The 1.2-litre 82kW and 96kW PureTech e-THP three-cylinder turbocharged petrol engines, represent the future of Peugeot’s powertrains. According to Peugeot: “High pressure direct injection and a next-generation high-efficiency turbo provide exceptional drivability from the lowest engine speeds.

“These engines deliver the best low speed torque/maximum power in the market, with 95% available between 1500 and 3500rpm. The result is optimised operation in all circumstances.”

The automaker claims that compared to engines of equivalent power and drivability, fuel consumption and CO2 emissions are reduced by 21%.


Peugeot’s new BlueHDi diesel emissions technology, to be used in the 308, 308 SW and 508, will be shown in Geneva. It allows NOx emissions from e-HDi engines to be reduced by up to 90%, CO2 emissions and fuel consumption are optimised while “still eliminating 99.9 % of particulates”. The BlueHDi will be introduced on all diesel models.


Peugeot’s Geneva show stand will feature 28 production vehicles and concepts. On show will be the new RCZ R Sports Coupe, a motorsport-derived version of the popular two-seater. Inspired by the Racing Cup track car and riding 10mm lower to the ground, the car is powered by a 1.6-litre THP turbocharged petrol engine developing 200kW.

The automaker’s HYbrid Air technology uses compressed air, gathered from the recovery of braking and deceleration energy. Peugeot’s next-generation three-cylinder PureTech petrol will be demonstrated at Geneva in a 2008 Crossover.

 The 308 R Concept has a lowered ride height, wider track and pronounced rear compared to the current model.

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