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Peugeot SA launches 'most advanced hatch'

2015-03-18 07:45

2015 PEUGEOT 308 It's the European Car of the Year and will be in South African showrooms by the end of March. Image: Peugeot

  •   Innovative, ergonomic i-Cockpit
  •   Tactile quality and smart finishes
  •   Trend-setting PureTech engines
  • The 2014 European Car of the Year is now available in South Africa with the launch by Peugeot SA of the all-new 308 hatchback - "the brand's most advanced hatchback to date".

    Designed around Peugeot’s new-generation Efficient Modular Platform 2 (EMP2), the automaker says, the new 308 combines compact dimensions and a substantially reduced kerb mass with an advanced, high-efficiency, drivetrain to deliver exceptional dynamics and frugal fuel consumption.


    The interior is said to reflect the advanced nature of the 308 while paying close attention to design detail, comfort and tactile quality with a deeply recessed, highly visible, instrument pod and a large, full-colour touch-screen. The multifunction steering-wheel carries key functions and features.

    The car follows the design trend introduced by the 208 and 2008, Peugeot says, with an ergonomic layout that combines a small steering wheel with an elevated instrument pod.

    "The car is more compact than its predecessor," Peugeot says, "but efficient packaging and intelligent design have created a roomy cabin with spacious accommodation. Smart finishes, including textured surfaces, metallic accents and high-gloss inserts, establish an upmarket ambience."

    The 60/40-split rear bench seat can be partly or fully folded to increase cargo space and the car comes with a five-star Euro-NCAP rating.


    There are two models. The Peugeot 308 1.2 PureTech Active has a three-cylinder, quad-valve, turbocharged 1.2 PureTech e-THP 110 engine capable of 81kW at 5500rpm and 205Nm of torque from 1500rpm. A five-speed manual gearbox is standard.

    The 1.2 PureTech e-THP 130 engine in the 308 GT Line, however, is tuned for 96kW at 5500rpm and 240Nm from 1750rpm. The GT Line drives through a six-speed manual gearbox.

    The differences between the Active and GT Line models include exterior styling details and interior trim and equipment levels. The GT Line gains diode headlights, a different grille and twin, narrow-aperture, tail pipes and rides on a larger alloy wheel/tyre combination.

    Each model, Peugeot says, has a comprehensive array of standard equipment. The GT Line gains an extended features list with enhanced trim levels; the 25cm touchscreen display is on each variant.

    Francis Harnie, managing director of Peugeot South Africa, says: “The arrival of the new-generation Peugeot 308 in South Africa is a quantum leap for the brand in the highly competitive C-segment hatchback market. Its strong suite of attributes, including reduced mass, high efficiency, dynamic prowess and marked quality, combine to create a car that looks elegant and contemporary and feels every inch the 21st Century hatchback."


    Harnie points out that "the new 308’s excellence has already been widely recognised". “It was crowned European Car of the Year in 2014 and has received numerous other awards around the globe. I’m particularly pleased that we are now able to share this excellence with our South African customers."

    The new Peugeot 308 will be in showrooms by the end of March.

    The cars will be sold, the automaker says, with a comprehensive service and warranty package that includes a three-year or 100 000km manufacturer's warranty, a five-year or 60 000km service plan, and a three-year or 100 000km roadside assistance package.

    Peugeot 308 1.2 PureTech Active - R275 900
    Peugeot 308 1.2 PureTech GT Line - R329 900

    NEXT-GENERATION PEUGEOT: The French automaker describes the 2015 308 as "the brand's most advanced hatchback to date". Image: Peugeot

    Read more on:    model launch  |  south africa

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