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Ford’s new Fiesta is said to deliver large-car space and quality in a small-car package so the automaker put together a series of challenges for its new hatch.
In line with the current automotive trend of downsizing, the Fiesta, according to Ford, sets a new quality benchmark for the small-car segment.
SMALL CAR, BIG ATTITUDE
Ernst Reim, chief interior designer for Ford of Europe, said: “The new Fiesta takes craftsmanship and ergonomics to the next level in the small-car segment, and will shift customer perceptions of what a small car should deliver.”
The Fiesta's appearance is dominated by a trapezoidal front grille, power-dome bonnet design and headlamps with LED daytime running lamps. It’ll also be offered in a range of vibrant colours, including new Copper Pulse, Hot Mustard and Candy Blue.
Inside the cabin, Ford has relocated the electric window switches and interior door handles in the hatchback. A full leather-rim steering wheel is offered for the first time and a new 5” colour display supports the model’s first integrated navigation system.
The instrument panel features high-gloss finish that is replicated in the door panels, while satin-chrome detailing used for the dials and switches.
This Fiesta also offers new and improved storage features. A concealed load space is introduced in the boot which has an adjustable floor height for loading heavy or bulky items. A new central armrest also provides additional storage and door pockets are larger than before.
The latest Ford Fiesta will be launched in South Africa in 2013.
See how the Fiesta fared in a series of practical challenges.
In line with the current automotive trend of downsizing, the Fiesta, according to Ford, sets a new quality benchmark for the small-car segment.
SMALL CAR, BIG ATTITUDE
Ernst Reim, chief interior designer for Ford of Europe, said: “The new Fiesta takes craftsmanship and ergonomics to the next level in the small-car segment, and will shift customer perceptions of what a small car should deliver.”
The Fiesta's appearance is dominated by a trapezoidal front grille, power-dome bonnet design and headlamps with LED daytime running lamps. It’ll also be offered in a range of vibrant colours, including new Copper Pulse, Hot Mustard and Candy Blue.
Inside the cabin, Ford has relocated the electric window switches and interior door handles in the hatchback. A full leather-rim steering wheel is offered for the first time and a new 5” colour display supports the model’s first integrated navigation system.
The instrument panel features high-gloss finish that is replicated in the door panels, while satin-chrome detailing used for the dials and switches.
This Fiesta also offers new and improved storage features. A concealed load space is introduced in the boot which has an adjustable floor height for loading heavy or bulky items. A new central armrest also provides additional storage and door pockets are larger than before.
The latest Ford Fiesta will be launched in South Africa in 2013.
See how the Fiesta fared in a series of practical challenges.
