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New SA-bound Focus to debut in Geneva

2014-02-24 11:25

REFINED FOCUS: Ford has unveiled its new SA-bound Focus ahead of its debut at the 2014 Geneva auto show. It will arrive in SA by the end of 2014. Image: Newspress

 • New 1.5-litre EcoBoost petrol engine
 • Fuel economy improved by 19%.
 • New 99g/km CO2 version of 1.0-litre EcoBoost
 • European debut of Sync 2
 • New Perpendicular Parking technology

BARCELONA, Spain – Ford will unveil its new Focus at the 2014 Geneva auto show in March and the automaker says the new model will arrive in South Africa by the end of the year.

IMAGE GALLERY: 2014 Ford Focus

Ford SA says the new 1.5-litre petrol EcoBoost engine will be added to the local line-up, but there is no word yet about the new 1.5-litre TDCI diesel engine for SA, set to be launched in Europe.

The automaker said: “The new Ford Focus elevates the world’s best-selling nameplate with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, a suite of life-enhancing new technologies and major fuel economy improvements.”


While the South African model range has not yet been confirmed, the new Focus will be the first vehicle in Europe to offer the automaker's new 1.5-litre EcoBoost (110kW - 132kW) petrol engine and also the new 1.5-litre TDCi (70kW - 92kW) diesel engine.

The Focus will continue to be offered with the 1.0-litre EcoBoost petrol engine (74kW and 92kW).


There’s a new horizontal grille a cockpit-inspired interior and optional paddle shifters. The new Focus, on sale from the second half of 2014 in the UK, also marks the European debut of Sync 2, the automaker’s in-car connectivity system, as well as the new 1.5-litre EcoBoost petrol and TDCi diesel engines.

In addition the Focus has a lower and wider stance, new bonnet, facia and grille. The head lights are slimmer, more chiselled and the foglights are elongated, along with subtle chromed details.

Ford says it listened to consumer feedback and responded with a more a more natural layout inside, “complemented by a steering wheel and central stack with fewer controls and switches.”


There are also thicker carpets, side window glass, and improved engine bay insulation for a quieter ride.

Ford says the Focus will be the first vehicle in Europe to offer Sync 2, the automaker’s in-car connectivity system, which features a high-resolution, 20cm colour touch screen and advanced voice control for easier access to audio, navigation, climate control and mobile phones.

The automaker added: “The system enables drivers to issue simpler “one-shot” navigation destinations, and to ask the system to “play” a desired artist. Simply pushing the voice control button and saying “I’m hungry” will bring up a list of local restaurants, which you can then get directions to.”

There’s also a new hands-free perpendicular parking technology, which helps drivers reverse into spaces side-to-side with other cars and the improved active city stop now works at speeds of up to 50km/h.

The Focus will also be equipped with  Ford’s MyKey technology for the first time, which enables owners to programme a key – usually for younger drivers – that restricts the top speed, reduces the maximum volume of the audio system, and can disable it altogether if driver and passengers are not using safety belts.

Read more on:    ford  |  2014 geneva auto show  |  geneva  |  europe  |  new models

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