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New Mini's birthday bash

2013-08-08 09:00

BIRTHDAY UNVEIL: Mini has gone to extremes to keep the new 2014 Mini Cooper's looks top secret until its world premier on Sir Alec Issigonis' 107th birthday. Image: BMW

OXFORD, England - The new Mini will be unveiled on November 18, 2013, 107 years to the day since the birth of Sir Alec Issigonis - the man who started an automobile revolution. Issigonis died in October 1988.

The occasion will be quite a ruckus as the Oxford Mini plant will host the world premiere with a party in London.

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The new Mini will also be unveiled at the Tokyo Motor Show in Japan and at the Los Angeles Motor Show in California, USA. The car will go on sale in the first quarter of 2014.

To follow in tradition, the new Mini will be built in Oxford where models have been built for more than 100 years at the historic location.

The event will pay tribute to Mini’s origins and the creator of the original icon. The Mini made its debut in 1959 with a transversely mounted engine, front wheel drive, wheels set in all four corners and an innovative undercarriage. It delivered unparalleled cabin and luggage on a small footprint.

According to Mini, the concepts first introduced by Issigonis became the foundation for many generations of small and compact cars.



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