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New Chev 4x4 for SA?

2004-09-16 08:55

The Chevrolet S3X celebrates its world premiere at this year's Paris Motor Show.

The compact SUV concept offers a preview of possible styling cues for future Chevrolet models, and when the production version is launched in 2006, it will be the first diesel-powered Chevrolet in Europe.

Initially the product will be developed for Europe by GM DAT (formerly Daewoo) in South Korea, but over time additional models will be introduced from other facilities within GM's worldwide manufacturing network.

This reflects GM's strategy to increasingly position Chevrolet as its affordable entry-level brand for developed markets, and a volume mainstream brand for emerging markets.

Chevrolet cars built by GM DAT are already sold in several markets in Central and Eastern Europe, in North and South America, in several Asian markets and South Africa.

Jonathan Browning, GM Europe vice president of sales, aftersales and marketing said: ?Chevrolet has a global presence in more than 70 countries with sales last year of over 3.6-million vehicles.

"The new range of Chevrolet cars will provide the affordable entry brand in GM's new European product strategy as we move forward with Opel/Vauxhall supported by Saab, Corvette and Cadillac".

Click here for Chevrolet photo galleries.


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