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Insight to be Honda's Prius killer

2008-09-05 04:06
insight

Honda will unveil a prototype of its eagerly awaited low-cost hybrid car due for launch in early 2009 at the Paris Motor Show next month.

The five-door, five-seater compact hatchback - Honda's second attempt at a dedicated hybrid car after it discontinued production of the two-seater Insight in 2006 - will also be called Insight.

Honda is looking to close the gap with pioneer Toyota Motor Corp with a new family of cheaper, more fuel-efficient gasoline-electric cars by slashing the cost and weight of its hybrid system.

Honda has said it wants to sell 200 000 units of the new Insight annually, half of that in North America.
Honda, which launched its first hybrid car, the Insight, in 1999, now only offers one hybrid model - the
Civic - after halting production of the underpowered Accord hybrid.

In the first seven months of this year, Civic hybrid sales grew 27% globally from the year before to 39 361 units as consumers seek more mileage from dearer fuel.
Rival Toyota sold almost 280 000 hybrid vehicles in the same period for a rise of 8%, with supply falling far short of demand.

Toyota is also looking to step up its game by lowering the price premium on its third-generation Prius, to be shown at the North American International Auto Show in Detroit next January.

The world's biggest automaker wants to sell at least 1 million hybrid vehicles annually soon after 2010, offering the hybrid option on all of its vehicles by 2020.

The Paris Motor Show will run from October 2 to 19.

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