Kia’s 2010 Paris auto show stand will major on striking design and new technologies.Taking centre stage and making its world premiere will be the eye-catching, compact and unique electric POP concept designed by Kia’s European design team under the direction of Peter Schreyer, Kia’s chief design officer and Gregory Guillaume, Kia Europe’s chief designer."A concept car such as the POP could only have come from us," Guillaume emphasised. "Designers very rarely have the opportunity to start from a clean sheet of paper and it’s great to be in a position to operate with such freedom."In addition to the POP, Kia will also display a number of striking production models to reinforce the company’s commitment to developing its design language – and putting this into practice with real-world models.Chief among these will be the all-new Kia Optima D-segment contender for which sales in Western Europe will start in 2011.Embodying what Schreyer calls "a bold, athletic and visual sporting energy" that is carried through from the exterior to the car’s involving driving dynamics, the new model is expected to significantly grow Kia’s market share in the D segment DISTINCTLY KIA: The POP concept is not short of access points. The stylish sedan is longer, lower, wider and has a longer wheelbase than any previous D segment offering from Kia. It will be available in Europe with a host of high-technology features and with a choice of either a new U2 1.7-litre VGT diesel engine or an all-new and technically advanced Nu two-litre CVVL (continuously variable valve lift) petrol engine.The second of Kia’s design-led production models at Paris will be the new Kia Sportage compact SUV that has received praise from media and public since launch.The Sportage will soon be available with two additional engine options - each of smaller capacity and fitted with fuel-stretching technology and mated exclusively to two-wheel drives and six-speed manual transmissions. FANTASTIC FASCIA: Minimalism at its extreme in a motor vehicle. Demonstrating Kia’s ongoing commitment to minimising its vehicles’ impact on the environment, the manufacturer’s Paris stand will also feature a number of "green" models.The three environmentally focused vehicles – Kia Cee’d and Venga low emissions models and an innovative mild-hybrid Kia Sportage concept - have an average tailpipe CO2 figure of only 108g/km and will be displayed in a distinct green zone on the stand.The POP concept will be unveiled by Kia's chief design officer, Peter Schreyer.Wheels24 will be at the Paris auto show to keep you updated during the media days.