Kia enters the green fray with Ray - an electric concept car.
Kia stuns with electric Ray
Kia released a rendering of their eye-catching concept when announcing Ray's attendance at next month's 2010 Chicago Auto Show.
A project of Kia's Design Centre America, the Ray was designed to show how the manufacturer's evolving design could be applied to a plug-in hybrid vehicle.
Concerning its alternative fuel vehicle strategy, Kia already have working prototypes of fuel cell vehicles operating in the US and Korea, and various hybrid-engined test vehicles in use across the globe.