If you mistake this striking Hyundai concept car for a Lexus, you won't be too much off track. The Hyundai Genesis concept car is an indication that the Korean carmaker is to show its teeth for the luxury car brands.
Meet the Hyundai Genesis concept
The new executive sedan will be unveiled at the New York Motor Show. Hyundai describes the Genesis as a "premium sports sedan" which will go into production next year.
The concept sits on a prototype of Hyundai's all-new rear-wheel drive platform, signaling the brand's desire to broaden its appeal to discerning driving enthusiasts.
Under the bonnet is a newly developed 4.6-litre V8 powertrain, which kicks out more than 220kW. The V8 engine is mated to a 6-speed automatic transmission with a limited-slip differential.
Hyundai claims that the concept can go from 0-100 km/h in less than six seconds.