Scion, Toyota's youth orientated US based brand, has unveiled its Hako Coupe Concept vehicle at the New York International Auto Show.
Tokyo Design developed the Hako Coupe with classic American coupes in mind. The car's geometric profile conveys a powerful stance, being both compact and bold. Its trapezoidal LED headlights lie parallel with a large and aggressive, rectangular upper grille. Rear styling features LED taillights that echo the shape of the headlights.
The Hako's silhouette is accentuated by slim, race-car-inspired side mirrors that also feature integrated turn signals. Powerful, flared fenders add dimension and contrast to the concept's boxy shape and smooth surface planes.
The Hako concept hugs the road with custom 18-inch deep dish five-spoke wheels and 225mm wide tyres with a "Scion" custom tread. In essence the Hako shares an odd resemblance to another Toyota subsidiary product, the Daihatsu Materia.
Contemporary, utilitarian interior
Ensuring optimal ambient interior lighting, the concept is equipped with a flat, panorama roof, which features a random, barcode-like pattern that can be seen on the exterior and from the interior, for no apparent reason other than embellishment.
Orange and metallic detailing overwhelms the interior design theme. Front and rear seats are covered with urethane and rubber-like upholstery for easy cleaning, while the front bucket seats flow to the floor and incorporate a geometric design on the seatback.
The seats are separated by a centre console that features a large storage crevice for storing magazines, cell phones, and other small items.
Gaming inspired interior
A gaming inspired theme infuses the instrumentation, whilst the centre console located shifter resembles a large joystick. Steering wheel mounted push-button starting gets things going, whilst infotainment is accessed by means of a track-ball type control.
The entertainment system consists of two video monitor screens mounted on the dash for radio, video, and music capabilities. Users can upload their videos and music through a Bluetooth connection.
Video monitors located on each door and on each side of the rear seating area project distorted fish-eye images from orange filtered cameras mounted beneath the A-pillars. While the vehicle is parked the driver and passenger can edit the scenes captured by the cameras to show their friends where they have been and perhaps even post the clip online for others to see.
Scion is set to gauge public and market opinion with the Hako concept, which should act as a guiding design principle for short term brand strategy and innovation.