Hyundai is taking a determined lunge at the luxury sports sedan segment with its new Genesis concept, which also features the manufacturer's first in-house developed V8 motor.
Meant to offer a credible, yet affordable alternative to established premium offerings, the Genesis was unveiled at the New York Motor Show.
The range-topping 4.6-litre V8 uses a die-cast aluminium block with aluminium cylinder heads features variable valve timing and multiport fuel injection. This unit develops 280 kW and more than 400 Nm of torque through a six-speed automatic gearbox with a Shiftronic manual function driving the rear wheels.
The manufacturer isn't giving too much away, but claims a 0 - 100 km/h time of "well under six seconds".
Just over five metres long with a track width of about 1.6 m (though this is fractionally wider at the rear), Genesis uses a multi-link front and rear suspension arrangement and Hyundai assures a 53:47 weight distribution for greater handling and confidence-inspiring dynamics.
Key equipment expected to be carried over into production are eight airbags, electronic stability control with traction control, advanced adaptive cruise control, High Intensity Discharge headlights, stop/start button and an integrated navigation system with rearview camera.
Hyundai used the car's unveiling to also reveal a logo specific to the Genesis, intimating that this could become a luxury division of the manufacturer, much like Lexus is to Toyota. However, this Genesis emblem will only apply to cars sold in Korea and China.
In production guise, Genesis will also be mated with Hyundai's 3.3- and 3.8-litre six cylinder units. However, with production limited to left-hand drive models, it will not be available in South Africa.