Electric vehicle manufacturer Nice has chosen the London show to host three world debuts, including its take on an all-electric Fiat 500.
Launched two years ago at the London show, Nice returns in 2008 with the three debuts along with two concept cars. The company, which was started in 2006 by former Lotus men Julian Wilford and Evert Geurtsen, also unveiled very ambitious growth plans.
One of the highlights is the global debut of the Ze-O, styled in Europe but developed and built in China.
Aimed at being an affordable, five-door family hatchback, it goes on sale in the UK later this year. It should have a range of about 105 km in typical city driving, the manufacturer says.
MyCar is another world first for the London show. Styled in Italy, this two-seater is small and considered perfect for city motoring. It has a range of around 60 km per charge.
Another car capturing attention on the showstand is the limited edition all-electric Micro-Vett conversion of the iconic Fiat 500.
Rising fuel costs and increasing global warming concerns are driving the demand for vehicles powered by "cleaner" biofuel, hydrogen, hybrid and electric means.
Rising interest in and demand for electric cars, driven in part by tax exemptions in certain cities, is also fueling the advent of mass-marketed all-electric vehicles.