Maybach's latest heavy metal
Mercedes-Benz’s plutocratic Maybach division will rehash another name from its past at Geneva, the ill-fated Zeppelin.
6l, biturbo V12
We can only stand in awe at the marketing department's presence of mind in naming Maybach’s latest super luxury cruiser after Germany’s worst air disaster design and England’s most notorious music outfit of the 70s.
Purists will scoff at such a historically broad statement. They’ll counter, saying the Zeppelin name descends directly from the gorgeous Maybach DS8 Zeppelin of the early 1930s. We say air disasters and rock bands permeate the consciousness a lot more permanently than depression era classics.
Hardly as pompous as the open-topped Landaulet show a little over a year ago, the new Maybach 57 and 62 Zeppelin models, set for debut at the Geneva motor show, feature additional luxuries and a little extra power.
The 6.0-liter biturbo V12 engine adds 20kW to total new peak output of 477kW accompanied by 1000Nm of torque, gazetting the Zeppelin as the most powerful Maybach to date.
A brand all about luxury and aristocracy, Maybach Zeppelin features a two-tone paint scheme with the car’s black lacquer contrasted by a light brown strip running the along the shoulder line. The 20-inch chrome mags (in a shadow hue) and streamlined mirrors are new.
Interior trim features a contrasting California beige and Stromboli black leather. Piano lacquer trim (fingerprints to be left everywhere as CSI evidence) and lambskin carpets – which should thrill wealthy customer’s with animal loving children - round off the interior trim. A partition screen is optional on Maybach 62 versions.
Behold the hallowed perfume atomizer. Just the thing to offset the mistresses scent before the wife gets in...
An illuminated Plexiglas sphere on the rear centre console is the Zeppelin’s pièce de résistance – a perfume atomiser. Passengers insert vials of fragrances developed by perfume maker Givaudan which the system slowly distributes throughout the cabin.
The system is activated by a rear console button and odour strength is adjusted via a thumbwheel. After 10 minutes, the atomizer automatically turns off.
Maybach will begin taking orders for the Zeppelin on the first Tuesday of March, with deliveries expected to begin in September. Production will only total 100 units.
Base pricing for the Maybach 57 Zeppelin will be around $523 000, while the Maybach 62 Zeppelin should sticker for roughly $609 000. The perfume atomizer, available only on the Zeppelin, is a $5 000 option.
How much longer Mercedes is willing to sustain the expense of operating a luxury division lacking the kudos of BMW’s Rolls-Royce is hard too gauge. The Maybach model range is getting on by now and there are no plans for new models yet.
In a time of unprecedented global economic uncertainly Maybach may not be able to survive the economic downturn.
Maybach could perhaps end up like its latest model’s aviation namesake – crashing and burning…
You'd never see garish font use like this on a Rolls. Should appeal to wealthy 70s era rock fans though.