Aston Martin's SUV design suicide
Not content with wowing Geneva show goers with its One-77 supercar, Aston Martin has announced the return of the Lagonda name – in SUV format no less.
With a heritage of luxurious coach building, one could have expected a return of the Lagonda name – after nearly two decades being hidden away in the Aston Martin portfolio – to herald a bespoke shooting brake perhaps.
Instead it will be an SUV, or for those who can’t bring themselves to say SUV and Aston Martin in one sentence, a crossover.
No matter how euphemistically Aston boss Ulrich Bez phrases it "as the luxury car of future," and reflects on the Lagonda concept being "a combination of total usability," it remains poised to have four-wheel drive and four seats – and remains an affront to Aston purists.
Mercedes technology, Aston style?
Styling apes Porsche’s Cayenne and Audi's Q7 in terms of oversized front grille hideousness. Lagonda's proportions, especially the rear third, have a decidedly BMW X6 feel.
Underpinnings are from Merc’s oversized GL SUV - with the accompanying 4x4 hardware. Expect plenty of weekends at the office for Aston’s chassis engineers then, as they attempt to refine the Lagonda’s dynamics to a requisite Aston Martin on-road standard…
Don’t expect the concept’s V12 engine to power it with aplomb either, Aston is exploring hybrid and turbodiesel options, which will again be supplied primarily by its newfangled partnership with Mercedes-Benz…
Nameplate builds the world's most beautiful range of cars - until now. A production date of 2013 is being mulled, let's hope the current economic crisis kills off the Lagonda concept long before then...
With the Rapide four-door coupe set to flesh out Aston Martin’s product portfolio with regards to four-door portability later this year, room for a Lagonda limousine or shooting brake two-door estate was limited.
Despite this, one hardly expected Gaydon to go chasing Porsche Cayenne market share with a brand name carrying such heritage.
Even as a pure concept currently, without a clear development timetable, Lagonda SUV remains a very brazen move by the Warwickshire based manufacturer.