Ford's next generation small car will make its debut at the Geneva Show and the manufacturer has confirmed that it will be known worldwide as Fiesta.
Dropping the Verve badge widely used on the concept models at their motor show appearances last year, new Fiesta is the first product to emerge from Ford's new global development plan.
Versions of the car are due for launch in Asia and North America, while European production kicks off shortly.
"With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at," said Alan Mulally, Ford Motor Company president and CEO.
"We believe this all-new model will attract a whole new generation of small car buyers, whether they are in Britain, Spain, China or California."
The Fiesta has been hailed for its great dynamic abilities, and the new model reportedly builds on this important characteristic.
According to Ford, engineers worked hard to enhance the car's ride comfort and to isolate most of the noise (road, wind and engine) from the cabin.
In Europe, the new Fiesta will be built at Ford's Cologne manufacturing plant from early 2008 while the Valencia plant in Spain starts production from early 2009.
Expect new Fiesta in South Africa from the second half of 2008.