Geneva - Alfa Romeo plans to commemorate its centenary in 2010 with a new
model, Alfa Romeo Chief Executive Luca De Meo said at the Geneva Motor Show on Tuesday.
De Meo spoke of the plans at the annual Geneva where he unveiled a convertible version of the Alfa 8C, a
special edition of which only 500 are being sold.
Despite its status as a symbol of Italian style and speed,
Alfa Romeo's sales are mediocre. It struggles to gain more than
one percent of its main European market and it is losing money.
A history of poor parts and service gave it a bad name which
it has found hard to shake off, denying it the premium status
enjoyed by rivals like Volkswagen's Audi and BMW.
De Meo took charge of Alfa Romeo in December after
succeeding in turning around the Fiat brand. The last car he
launched for Fiat, the Cinquecento, was voted "Car of the Year"
by European automotive journalists.