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Ford readies all-new Focus range

2010-09-17 08:48
The whole Ford Focus range is due for an upgrade and indeed will, the automaker says, be the star attraction on its stand at the 2010 Paris Motor Show due to open to the media on September 30.

For the first time the complete global Ford Focus line-up of production-ready bodystyles will be displayed together to give potential customers a full insight into this significant new model before it goes on sale in Europe and North America early in 2011.

The new look will reach South Africa in the second half of 2011.

Ford is also delivering on its promise to introduce a global performance version of the new Focus with a world premiere of the flagship of the range, the muscular 186kW Focus ST which will launch in early 2012 (South African launch date undecided) and will be revealed by Ford’s president and CEO Alan Mulally and Ford Europe’s chairman and CEO Stephen Odell.

The formal launch of the full production-ready Focus range in Paris is, Ford says, highly significant because it signals the introduction of the first truly global product developed under the company’s ONE Ford strategy.

The Focus, the automaker says, is its most significant global range. It was developed at Ford's “global centre of excellence for small and medium cars” in Germany for sale in more than 120 markets worldwide.

“The next-generation model is the most important Focus yet,” Ford says, “and was created from our new global C segment platform with as much as 80% parts commonality around the world.

“This platform will underpin at least 10 vehicles globally and account for two million units of annual production by 2012.”

The range on display in Paris will include a station wagon – and an early preview model of the next Focus ST for launch in all global markets from early 2012. It will have a 186kW version of the new two-litre, four-cylinder Ford EcoBoost engine.

The show car has been finished in Tangerine Scream. Love it or hate it... but you sure can’t ignore it.

"The launch of the complete new Focus range, plus the global debut of the high-performance ST, will make the 2010 Paris show not only very exciting for Ford, but also highly significant," Odell said. “It’s clear that the pace of change within Ford remains as aggressive as ever."

Ford is also moving forward with its European electrification programme and will be displaying for the first time the core technology destined to drive its C-MAX PHEV (Plug-in Hybrid Electric Vehicle) that will be assembled in Spain and is due to go on sale in Europe from 2013.

Along with the wider introduction of low-CO2 Ford ECOnetic Technologies such as Eco Mode and Smart Regenerative Charging, Ford Europe says it is on track to beat its goal of a 30% reduction in CO2 emissions from its new vehicles by 2020, relative to a 2006 model year baseline.


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