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Flush Ford prepares Geneva spread

2011-02-10 07:46

ELECTRIC FLAGSHIP: The zero-emission Focus Electric launches in Europe and North America from 2012.

Ford is preparing to show off a number of major new vehicles and concepts at the upcoming Geneva auto show, the company said.

Ford of Europe chairman and CEO, Stephen Odell said: “Today Ford has its strongest product line-up ever and we’ve got an aggressive plan to keep our vehicle portfolio the freshest in the industry.

“We have at least 20 new models and derivatives coming across our entire European range – from small cars to commercial vehicles – and at Geneva we will be introducing some of these,” Odell added.

Of particular interest is the all-new Ranger Wildtrak, which makes its global debut at the 2011 show.

Although Ford was not too generous with specifications and other details, the carmaker did say the bakkie “delivers impressive power and safety and excellent fuel efficiency”. We’ll have to wait until the show starts on March 1, 2011 to get more information.

Ford will also be using the Geneva show to again show its first all-electric passenger car – the Focus Electric.

The zero-emission version of this popular Ford is expected to be the flagship for the company’s fleet of hybrid, plug-in hybrid and all-electric cars when it goes on sale in Europe from 2012.

Serious things aside, a burst of grit-and-gravel excitement will be provided by the all-new Fiesta RS World Rally Championship car, which heads to the show straight from its Rally Sweden race debut.

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