Lincoln returns to the arena to awe motoring enthusiasts with the MKR Concept. The car will be revealed at the Detroit Auto Show later this month.
It's the deifinitive bling factor, with a grille and big wheels dipped in chrome it shouts out pimp-mobile.
The four door coupé is the new direction Lincoln wants to set and make its mark again in the industry.
The design of the MKR concept has similar styling details to its predecessors, with the huge grille being based on the 1941 Lincoln Continental model.
The ineterior is a haven of exuberant style with a black oak instrument panel made from recycled wood.
Lincoln designed this car to be super luxurious without having to feel guilty of the pleasures of just being in it.
Ice Blue lighting is carried throughout the interior, emitting from the door panels, mohair-carpeted foot wells, seats, center console and from the large Lincoln star above the ceiling.
The seats are wrapped in cream cashmere leather while the seatbacks are finished with high-gloss, ceramic-looking shells.
The wheels give it that modern touch. The car sits on 21-inch chrome aluminum wheels fitted with unique Michelin tyres which feature the Lincoln star in the treads.
A new engine has also been developed for the MKR and is powered by a 3.5-liter V6 petrol engine with two turbos.
Under the sculpted hood is a detailed TwinForce engine, finished in chrome and accented in the same cranberry red metallic paint of the rest of the car.
This marks the birth of the new TwinForce engine family that will power production versions of a range of future Ford and Lincoln products.
TwinForce uses direct injection technology and turbocharging.
The V6 kicks out 310 kW of power and 540 Nm of torque.