300SL Roadster: Automotive Easter bunny

Wheels24 columnist DAVE FALL takes a light-hearted look at what he considers to be one of the best looking cars.

China gears up for massive auto show

As automakers will flock to Bejing for the 2014 Chinese auto show to showcase all the latest concepts and new models.

Infiniti staying ahead of the Q

2013-01-15 09:10

FIRST OF A NEW Q GENERATION: Infiniti's new Q50, unveiled at the 2013 Detroit auto show, will be the first of the makers current models to hold the Q moniker.

  Video

2013 Infiniti M

2012-11-08 15:16

2013 Infiniti M experience

 

DETROIT, Michigan - How do you accent a name that's bigger than anything? Add a quotient of "Q".

That's what premium automaker Infiniti - what Lexus is to Toyota - is doing as it tries to storm the well-defined bastion of German luxury automakers Mercedes-Benz and BMW.

Infiniti is rebadging its line of high-end cars with a letter "Q" to lead each model name, starting with the dashing Q50 launched on January 14 at the Detroit auto show, replacing a confusing list including several G models, the M, the GX and FX. In fact, the Q is not new - the Infiniti Q45 was sold in South Africa some years ago.

Q-NIFORMITY

In future, said Infiniti president Johan de Nysschen, all models will be a number prefixed Q, or QX for sport utility vehicles - presumably for X-country.

The number that follows will rank the vehicles by cost and quality, rather than, for instance, engine size.

This will allow the Nissan unit to develop a more uniform brand and a broader naming range as it builds its identity in an effort to push into the ranks of the top luxury car builders.

"Actual names don't denote hierarchy. The hierarchy is important for premium brands," Nysschen, who took control of the unit in 2012, said. The problem was that there were no names available that were lower-ranked than G and higher-ranked than M.

Q CONNECTION

"If you use G for this car, what is an M?" he said, pointing to a picture of the new Q50. The company has roots in Q - its Q45 is the classic Infiniti. It's the only heritage we have, the 'Q' Belongs to Infiniti."

Well, not quite. Audi, where Nysschen used to work, also uses Q, but only has a lock on Q1 through Q9.

He then can use any number above that - so essentially, anywhere from Q to, er infinity...


According to Nissan SA the Infiniti Q50 will be on South African shores by September 2013.

Follow the Detroit auto show with Wheels24 on our Detroit show section.


NEXT ON WHEELS24X
Read more on:    infiniti  |  johan de nysschen

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

FEATUIRED ARTICLE

VW reveals next SA-bound Touareg

Volkswagen debuted its updated flagship SUV at the 2014 China auto show. The new Touareg will arrive in SA by 2015!

There are new stories on the homepage. Click here to see them.