Detroit - Honda is working on developing a new-concept vehicle for the North American market for launch around 2010, the Japanese car maker's regional chief said on Sunday.
Jon Ikeda, principle designer at the Acura Design Center, introduces the Acura Advanced Sports Car Concept vehicle at the Detroit Motor Show. (Tony Ding, AP)
"To make sure we continue growing, we need to strengthen sales within our existing product line-up.
" But we're also working on launching a new-concept-type vehicle by around 2010," Koichi Kondo, chief executive officer of Honda North America and American Honda Motor, told reporters at the North American International Auto Show.
Kondo declined to provide details, but said the product would not belong to the pickup truck segment or the segment below the Fit subcompact model.
"We're working hard right now to come up with the best type of vehicle," he said, adding the product should not cannibalize sales of its existing models.
The new car, Kondo said, would hope to repeat the success of its CR-V crossover, which was a unique, car-based sport utility vehicle at the time of its inception. Crossovers now make up more than half of SUV sales in the United States.
Honda is also developing a new hybrid-only "family car" targeted for launch in 2009, with annual sales targeted at 100 000 units in North America. Honda has said it wants to sell a total 2 million vehicles in North America by 2010.
Kondo said Honda was also aiming to beef up its Acura premium brand, which has lagged rival Toyota Lexus by miles despite an earlier launch.
"A new sports car could probably raise Acura's image," Kondo said. "I'm aware that some people have been calling for a V8 model. We haven't made any decisions, but I guess one day we're going to need one."
Acura unveiled an "advance sports car concept" model at the Detroit show on Sunday that will succeed the NSX sports car. It will be powered by a huge V10 engine.
Kondo said Acura would aim to join Mercedes, BMW and Lexus as tier-one premium brands over the next five to 10 years.