Lamborghini's Detroit show stand will again be a hotbed of activity, but not for the reasons we've come to expect.
Sure, there'll be some serious firepower in the form of the Gallardo and Murcielago, but the supercars will also be showing a softer side.
Inspired by international fashion trends, the three vehicles show what is possible should Lamborghini owners choose to personalise their cars with the manufacturer's Ad Personam programme.
The Gallardo Spyder displayed will abandon shiny metallics in favour of a matte brown paint. Following the immediate success of the matte-finished Reventon limited edition, this brown hue with a gold tinge, called Marone Apus, is now available on all standard Lamborghini models.
Spyder's seats are covered with a new brown Alcantara and leather finish.
Meanwhile, big brothers Murcielago LP640 Coupe and Roadsters are finished in a striking shade of blue apparently inspired by the "purity of polar ice". Whatever its origins, the monochromatic Blu Cepheus is glamourously blue-tiful...
Also new on the Murcielago LP640 Coupe is its untreated leather seats prone to natural changes to the colour and texture in time.
Stephan Winkelmann, president and CEO of Automobili Lamborghini, said, "Many of our customers take advantage of this programme (Ad Personam) as a tool for owning an even more exclusive Lamborghini."