The Land Rover LRX concept is scheduled for an official unveiling at January's Detroit Motor Show, but "leaked" information is rather revealing.
While clearly a Land Rover, the concept uses a three-door coupe-like body style much like that seen on BMW's X6 concept shown at the Frankfurt Motor Show earlier this year.
More compact, the concept is also said to be much lighter than conventional Land Rover models with a focus on sustainable technologies and "addressing the needs of a changing world".
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," said Phil Popham, Land Rover's managing director.
"LRX is in every respect a Land Rover, but it's a very different Land Rover.
"At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction - but this feels like a hugely exciting direction to take."
Described as a "cross-coupe", the concept is smaller than the current Freelander 2, but bears the Land Rover signature clamshell bonnet and floating roof.
Land Rover's Terrain Response system is present too, although this gains an "eco" mode for lower emissions during city driving.
The interior is said to be highly personalised and distinctive, with large expanses of leather and aluminium and plenty of interior space using clever seat design and a flexible load carrying arrangement.
Further LRX details will be made available at the Detroit show.