Johannesburg - Peugeot has annoucned at the Auto Africa Motor Show that it is to launch a new entry-level car, the 107, in South Africa.
107 to compete in entry-level market
The 107 was developed in conjunction with Citroen and Toyota. According to Peugeot the 107 is the result of a "very successful" cooperation between PSA Peugeot Citroën Group and the Toyota Motor Corporation.
The purpose of this agreement was to develop and to mass produce an economical entry-level vehicle.
And this is how it was done: TMC was responsible for the development of the vehicle and the supply of the petrol engine, while PSA Peugeot Citroën developed interior items such as the seats and supplies the diesel engines, an area in which Peugeot excels.
A new factory was erected in Kolin in the Czech Republic under the name Toyota Peugeot Citroen Automobiles, where about 300 000 vehicles will be produced each year, with each of the three brands receiving an equal amount of units.
Within 2 weeks from now, it will be officially launched to the South African motoring media. According to Wheels24's info the 107, will retail for below R100 000.