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MG gets personal with being unique

2014-10-21 14:40

WORLD OF COLOUR: MG has unveiled its MG3 personalisation design concept with a range of custom options. Image: MG

  Million personalisation options
  Personalisation concept car shown in London
  MG3 personalisation graphics

  • MG's original British design traits have been reinforced with the unveiling of the brand’s latest MG3 personalisation design concept.

  • The latest design concept of the new supermini that was launched in South Africa in August, was displayed at Superbrands London as part of London Design Week held in September 2014.

    Created by MG Designer Louise Thorburn, the concept display car joined the latest three designs in the MG3 personalisation range. Buyers of the MG3 can choose their own personal design for the car, and also add a range of accessories, says the automaker.

    MG South Africa general manager Derrick Bishop said: "Although the full range of the one million combinations might not necessarily be for the taste of South African customers, buyers of the new MG3 are able to personalise their purchase to such an extent that it would for all practical reasons be totally unique on South African roads."

    ENDLESS COLOUR OPTIONS

    Thorburn, a recent graduate of Duncan of Jordanstone College of Art & Design at the Dundee University, is the latest addition to the MG Design team. After various magazine features and exhibiting her graduate work at the London New Designers Exhibition two years ago, Louise completed two internships - one at MG and the other at iconic shoe designer Jimmy Choo - before returning to MG as colour and materials designer. This was a role created as part of MG's growing investment in UK design talent acquisition and facilities.

    MG3 personalisation options have already been successful for the British brand - now built by SAIC in China and Thailand - as over 40% of orders since the supermini's global launch in 2013, have featured at least one specified design addition. All current options can been seen on the MG3 configurator.

    Launched in South Africa a year after its international launch, the MG3 benefits from interior and boot space, class leading chassis and driving dynamics and high levels of equipment on all specifications as standard.

    The flagship MG3 Style was introduced at R179 900. Two more models, the mid-range MG3 Wired (depending on the exchange rate, pricing will be around R165 000) and the entry-level MG3 (around R145 000) are expected in local showrooms in November 2014.

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