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Kia goes radical for Frankfurt

2013-08-30 08:24

KIA GETS RADICAL: It's only meant to be an urban runabout but Kia's Niro looks like it could take on the world without using a road. Image: Kia Motors

FRANKFURT, Germany - Kia has confirmed that the dramatic new European concept to be unveiled at September's 2013 Frankfurt auto show will be badged the Kia Niro.

The car, Kia said, hints at a possible future B-segment contender "ready to take on the urban environment with style and tenacity", and will preview an innovative powertrain when it is revealed on September 10.

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The car was designed at Kia’s Frankfurt design studio – it's less than a kilometre from the show venue – under the direction of chief designer in Europe, Gregory Guillaume.

'BORN FROM DETERMINATION'

Kia said: "Accepting any challenge that the assured modern driver might throw at it, the Niro combines a mischievous character in a clearly robust and substantial yet stylish body featuring a mix of contrasting materials – among them stainless steel – in compact and purposeful dimensions."

The Niro was, the company said, born from a determination "to seek new compact-car options for the individualistic and demanding driver for whom size is an issue".

The Niro is said to have intriguing elements not always associated with smaller cars and to have been created in Europe with European tastes and expectations very much in mind.

The Frankfurt reveal - as will many others at the show - will be used to gauge potential customer response.

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