VOLVO LUXURY ON SHOW: Volvo's Lounge Console offers executives more storage, comfort and accessories. Image: Quickpic
SHANGHAI, China - Volvo has taken luxury to a new level with the unveiling of its Lounge Console concept at the 2015 Shanghai auto show.
The concept offers, the automaker says, "chauffeur-driven passengers the ultimate executive accessory - a compact and versatile solution for expanded storage and comfort".
The Lounge Console replaces the front passenger seat with a host of accessories.
'FOR THE CHAUFFEUR-DRIVEN EXECUTIVE'
Volvo's senior vice president design, Thomas Ingenlath, said: "We started this work by looking at the executive lifestyle. With our progressive approach to premium design and functionality we analysed the needs and perspective of the chauffeur driven executive, designing the car around him or her in the spirit of our brand’s aim.
IMAGE GALLERY: 2015 Volvo Lounge Console concept
“A key element in our thinking was how to make the available interior space work for the occupants in an optimal and luxurious fashion. Removing the passenger seat enabled us to create an open space that dramatically changes the dynamics of the interior and led to a firework of ideas and new possibilities.”
“The intention with this concept is to showcase two things – firstly that Volvo is aware of the needs of our executive customers and secondly, that with design innovation and modern materials we can effectively create a passenger experience that is unique in the premium car segment.”
IMAGE GALLERY: Volvo XC90 Excellence
The Lounge Console incorporates a large work table which opens to reveal an illuminated vanity mirror, including a storage tray for jewellery and personal accessories or make-up. The table rotates 90 degrees and simultaneously powers forward to display a large 43cm media screen for a full in-car theatre. Below the cushioned leg rest is an additional area for shoes. For added security Volvo included a lockable storage box.
Ingenlath adds: “People who are on the move and have a hectic lifestyle going from event to event or meeting to meeting need space, some luxury time and the opportunity to relax and refresh themselves for the next engagement. This is ultimately what the Lounge Console is designed to facilitate.”