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Infiniti going beyond with Q30

2013-09-11 10:34

NEXT STOP FOR INFINITI: Unveiled at Infiniti’s media conference at the 2013 Frankfurt auto show, the Q30 Concept signals the next step in an aggressive strategy to extend the Infiniti brand into new premium segments. Image: News Market

FRANKFURT, Germany - The Q30 Concept, the automaker says, signals a contemporary design vision for a compact Infiniti that will attract a new generation of premium customers.

Q30 AT FRANKFURT VIDEO

"The car embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish, and passionate craftsmanship," the company says, "while provoking a radical shift in the premium compact segment."

'YOUNGER CUSTOMERS'


The shape claims to deliberately challenge categorisation – not a coupe, not a hatch, not a crossover, but a fusion of the three body styles. "It's designed for younger customers seeking an alternative to traditional premium compact vehicles," Infiniti says, "and open to convention-challenging approaches."

The company said at the Frankfurt auto show that it was confident such  merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover would resonate with the "next generation" customers.

"The Infiniti design team, led by design director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand’s design language continues to evolve."
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