TURIN, Italy - The 500 Vintage '57, the new special series which is a homage to the 1957 Italian icon, has been introduced to the media at the historical Centro Storico Fiat in via Chiabrera 20 on Monday (March 30).
Fiat has picked the Centro Storico to reveal the new 500 Vintage '57 to the international news media because, the company says, the location is perfect because the historical building has housed a permanent exhibition of all aspects of Fiat's history since 1963.
Several exhibits are dedicated to the iconic 500, like the 1950s Mirafiori assembly line and the office of Dante Giacosa, the engineer who created the Nuova 500 in 1957.
Available in saloon configuration only, the new Vintage '57 special series has a vintage appeal which picks up some particularities of its predecessor, like the pastel blue paint and Frau leather upholstery. The car is embellished by vintage style Fiat badges on the outside and on the steering wheel, a white dashboard fascia and 16' alloy white and chrome-plated rims which are reminiscent of the tyres of yesteryear.
VIDEO: The Fiat 500 Vintage '57
Marketed throughout Europe the new 500 Vintage '57 will be available with various engines and different standard and optional equipment to satisfy the needs of customers in each country. Customers in the EMEA area can choose the 1.2 69hp, 0.9 Twin Air 65hp, 0.9 Twin Air 85hp or the 0.9 Twin Air 105hp petrol engines, or alternatively the 1.3 Multijet 95hp diesel.
Characterised by standard equipment, the new special series complements the Fiat 500 2015 line-up, which includes two configurations (saloon and convertible), four trim levels (Pop, Lounge, S and Vintage '57), two transmissions (manual or dualogic) and six engine versions (the petrol/LPG 1.2 litre 69hp EasyPower in addition to the engines available for the Vintage '57).
The new Fiat 500 Vintage '57 is the proper tribute to the legendary 'Cinquino', as the 500 was playfully dubbed, which from 1957 to 1975 contributed to motorise a rapidly evolving country becoming a cult model of which 3.9 million were sold. The car was spartan, but it was the first to make the privilege of mobility affordable in less than three metres of length.
The Fiat 500 is now sold in more than 100 countries and marked Fiat's return to the United States. It is a global model of which over 1.5 million have already been registered. The company says one of the secrets of its success is the capacity of evolving and being interpreted in new ways - like the 500 Abarth (2008) and the exclusive 500 'Ron Arad Edition', which is the most recent launched in 2014.
It also likes to explore new territories, leading to the creation of affordable cars for a wide range of uses to choose from - like the 500L (2012), the 500L Trekking, the 500L Living (2013) and the new 500X (2014).
The legacy continues, Fiat, says with the introduction of the 500 Vintage '57 special series, which is a proper homage to 1957 icon and confirms the undisputed leadership of Fiat in this segment.
FAMILIAR SHAPE: Fiat's new 500 Vintage ’57 reminds one yesteryear. Image: Fiat