DETROIT, Michigan - There's something new for everyone, from penny-pinching first-time buyers to those for whom, as they say, price is no object, and all in between at the 2014 North American Auto Show in Detroit this week.
Here's where the spotlights will shine brightest...
IMAGE GALLERY: 2014 Detroit show
Chevrolet Corvette gets more muscle: General Motors has added power and torque under the hood and an even more assertive profile in its Corvette high-performance Z06. (Watch the launch live later today on Wheels24)
Brawny but light: Ford takes a radical step, swopping out steel for aluminum in the body of the bedrock F150 bakkie to cut fuel consumption. Will it still be tough enough for the toughest customers - builders and farmers?
Italianate-Chrysler: Newly under full ownership of Italilan automaker Fiat, Chrysler puts Euro-sleek lines on its midsize 200, taking aim at the more stately competition that the previous Sebring-rooted 200 could not keep up with.
Jazzed-up Honda Fit: The mini-soccer Mom hatchback gets more energetic lines in a sweeping upgrade that also promises more space, a smoother ride and better mileage.
Rally beast: Subaru has remade the WRX, which doesn't mean it is any less homely - just more powerful, more agile, and likely to remain the favorite of rally drivers worldwide.
Lexus M4 rival - Lexus will reveal its RC F coupe, set to take on BMW's M4 Coupe, at the North American International Auto Show in Detroit.
Audi's mini-crossover concept: This could be the coming 2016 Q1, a "shooting brake" style crossover with lines from the TT - and close to its size - to keep "Transporter" Jason Statham looking cool.
Kia carved for speed with a Stinger: Kia's teaser images for the GT4 Stinger concept support its description as "sculpted": a hot pocket rocket for the youth market with a turbocharged 235kW 2.0 engine.
The future of Maxima: Nissan unveils its new sport sedan, expected to be the first taste of a revamped Maxima for 2015.
Mercedes C Class gets promoted: The new Mercedes-Benz C-Class is larger and comes with more options once reserved for the S and E classes. What's more, the C-Class is due in South Africa by mid-2014.
More speedy choices from BMW: A new 2 series to replace the 1 (headed for SA later in 2014; and a new M3 and M4 to be shown in Detroit.
American luxury: Cadillac will show its new ATS Coupe in Detroit.
Volvo's SUV future: The second of Volvo's three concept cars is headed for the Detroit auto show - the Concept XC Coupe.
Also new: Infiniti's Eau Rouge concept for the Q50; A mid-size bakkie from GMC, after years of supersizing; Porsche's new 911 Targa; a successor to the Toyota Supra; and Ford re-unveils its new Mustang, introduced at the 2013 Los Angeles auto show.
Follow the 2014 Detroit auto show - aka North American International Auto Show - on Wheels24
Here's where the spotlights will shine brightest...
IMAGE GALLERY: 2014 Detroit show
Chevrolet Corvette gets more muscle: General Motors has added power and torque under the hood and an even more assertive profile in its Corvette high-performance Z06. (Watch the launch live later today on Wheels24)
Brawny but light: Ford takes a radical step, swopping out steel for aluminum in the body of the bedrock F150 bakkie to cut fuel consumption. Will it still be tough enough for the toughest customers - builders and farmers?
Italianate-Chrysler: Newly under full ownership of Italilan automaker Fiat, Chrysler puts Euro-sleek lines on its midsize 200, taking aim at the more stately competition that the previous Sebring-rooted 200 could not keep up with.
Jazzed-up Honda Fit: The mini-soccer Mom hatchback gets more energetic lines in a sweeping upgrade that also promises more space, a smoother ride and better mileage.
Rally beast: Subaru has remade the WRX, which doesn't mean it is any less homely - just more powerful, more agile, and likely to remain the favorite of rally drivers worldwide.
Lexus M4 rival - Lexus will reveal its RC F coupe, set to take on BMW's M4 Coupe, at the North American International Auto Show in Detroit.
Audi's mini-crossover concept: This could be the coming 2016 Q1, a "shooting brake" style crossover with lines from the TT - and close to its size - to keep "Transporter" Jason Statham looking cool.
Kia carved for speed with a Stinger: Kia's teaser images for the GT4 Stinger concept support its description as "sculpted": a hot pocket rocket for the youth market with a turbocharged 235kW 2.0 engine.
The future of Maxima: Nissan unveils its new sport sedan, expected to be the first taste of a revamped Maxima for 2015.
Mercedes C Class gets promoted: The new Mercedes-Benz C-Class is larger and comes with more options once reserved for the S and E classes. What's more, the C-Class is due in South Africa by mid-2014.
More speedy choices from BMW: A new 2 series to replace the 1 (headed for SA later in 2014; and a new M3 and M4 to be shown in Detroit.
American luxury: Cadillac will show its new ATS Coupe in Detroit.
Volvo's SUV future: The second of Volvo's three concept cars is headed for the Detroit auto show - the Concept XC Coupe.
Also new: Infiniti's Eau Rouge concept for the Q50; A mid-size bakkie from GMC, after years of supersizing; Porsche's new 911 Targa; a successor to the Toyota Supra; and Ford re-unveils its new Mustang, introduced at the 2013 Los Angeles auto show.
Follow the 2014 Detroit auto show - aka North American International Auto Show - on Wheels24