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2014-06-11 11:52

ART IN LEDS: Toyota will draw many visitors at the 2014 Tokyo toy show with its Camette Sport version. It's bonnet can be changed to individual drawings from visitors. Image: Toyota


Toyota is presenting a sporty yet family-focused vehicle concept at a rather unusual place - the 2013 International Tokyo Toy Show.

TOKYO, Japan - Children (and growed-ups) who love design and finding out how things work will find plenty to entertain them in the latest development of the Toyota Camatte, a car designed for all ages to drive and enjoy.

The Camatte will be on show at the International Tokyo Toy Show for the third year running this week from June 12-15, with a new Sport version in the Toyota Design Lab.

IMAGE GALLERY: Toyota Camette Sport concept

Visitors will be invited to create their own colourful digital designs and see them reproduced on the car by a mass of LEDs across the bonnet.


Those more interested in the car’s nuts-and-bolts qualities can learn about how it is constructed and the functions of its working parts in a stripped-down model featured in Toyota’s Tech Lab.

Camatte has been created to help inspire the drivers of the future and show them how car design and engineering can be rewarding and fun. - Newspress

Watch the video below:

Read more on:    toyota  |  tokyo

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