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Datsun teases with radical concept

2014-01-22 09:59

NEXT-GENERATION DATSUN: Datsun is making a comeback and 2014 sees the debut of a radical concept (pictured here) and the SA launch of its Go hatchback. Image: NISSAN

YOKOHAMA, Japan – Back in 2013 we told you Datsun would make an SA comeback as a Nissan sub-brand with the entry-level Go. Now take an early peek at this concept for the 2014 Delhi Auto Expo.

Datsun has revealed a sketch of its upcoming concept car set to make its debut at the 2014 Delhi Auto Expo, India, from February 5-11 and said: “The concept car represents a possible direction for the future expansion of Datsun’s model line-up for young customers in high-growth markets,such as India.”

HEADED FOR SA

Meanwhle we have the Go: 1.6m wide, 1.4m tall and 3.7m long with a 2.4m wheelsbase. The five-door, front-wheel drive hatch will have a 1.2 petrol engine and a five-speed manual transmission.

Datsun said: "The drive was designed to suit the Indian environment, eliminating any stress or complexity for the risers (see below) to go forth."

Nissan South Africa said: “We are still planning to bring the vehicle to market below R100 000 and to launch in the third quarter of 2014.”

DATSUN REVIVAL

The Datsun brand was discontinued globally in 1981 to unify the model line-up under the Nissan brand. Nissan also makes Infiniti luxury models.

Faced with stagnating sales in established markets such as Japan and Europe, most global automakers have their eyes on fast-growing developing countries that include China, Mexico and Brazil. India's population of 1.2-billion is a lure for automakers hoping to ring up big sales numbers, albeit with cheaper prices and lower profit marginss.
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