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Chev's li'l pick-up gets UteForce badge

2014-12-01 08:10

WHAT A B'UTE: Chevrolet has introduced the third and final limited-edition version of its baby bakkie, the UteForce, just in time for Christmas. Image: Chevrolet

  Limited-production UteForce Edition
  Ute gets snazzy and sporty
  Extras maintain affordability

The Chevrolet Utility 1.4 UteForce Edition, the last of the three Chevrolet Special Edition vehicles introduced this year, has arrived at Chevrolet dealers throughout the country.

It follows the Black and White limited edition Chevrolet Sonic and Spark models launched in August and September and pays homage to Chevrolet’s work in the upliftment of underprivileged communities in South Africa.

UPLIFTMENT PROJECTS

Tim Hendon, Chevrolet brand manager with General Motors SA, told Wheels24: "The UteForce campaign was introduced in 2010 at the launch of the current Chevrolet Utility. The idea behind the concept was to become an enabling platform from which skilled experts from various backgrounds could launch sustainable community upliftment projects.

"The Chevrolet Utility has proved to be a reliable and trustworthy companion over thousands of kilometres through the past four years to get the UteForce team to where it is needed the most."

GALLERY IMAGES: 2014 Chevrolet Utility UteForce Edition

Chevrolet is now offering 300 UteForce Edition vehicles which are built at the Struandale plant in Port Elizabeth, ensuring great exclusivity.

The Utility 1.4 has been given upgrades which includes 15" gunmetal alloy rims, a stainless-steel sports bar, black 'UteForce Edition' decals, a tonneau cover and an audio system. It's produced only in blue, white or red and reinforces the ‘You B’Ute’ campaign surrounding the Chevrolet Utility range in South Africa.

Hendon added: "The UteForce Edition reinforces the important role which the Chevrolet Utility plays in the South African market. Sales (to November 2014) have passed 12 300.

"The UteForce Edition is sure to be a hit with trendy people who value its unique style and is priced at R160 900, which is friendly on the wallet too!"

The UteForce comes with GMSA’s five-year or 120 000km warranty. A service plan is an extra-cost option.

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