General Motors South Africa announced today that it will be launching the new Trailblazer into the South African market before the end of 2012. Wheels24 drove the big Chev when it was launched in November, 2011, at the Dubai international auto show.Now Chevrolet hopes to carve itself another slice of the SUV market as Malcolm Gauld, vice president of sales and marketing for General Motors SA, explains: “This great product will further strengthen our Chevrolet product portfolio offering which has rapidly expanded over the past two years. “The response from customers has been very favourable with our Chevrolet sales volumes growing by over 50% in 2011 versus 2010,” he said. FORTUNER RIVAL Think of the Trailblazer as the Captiva’s bigger brother as this is an SUV built for the rough stuff and gravel back roads.Design-wise, it has aluminium detailing and the Chevrolet “face” and bonnet shape in common with new models such as the Spark and Ute.The vehicle combines the hauling and towing capability of a body-on-frame SUV with the ride comfort and efficiency of a crossover. According to Chevrolet, the cabin has a premium look and feel to it. The Trailblazer has three rows of seating and a commanding view of the road from behind the wheel.Chevrolet will release pricing and specifications closer to the launch though, since they’re targeting the likes of Toyota Fortuner, expect it to cost upwards of R300 000.ONSLAUGHTChevrolet has set itself quite a task in 2012 by launching eight new models in South Africa, starting with the new Sonic diesel and Sonic sedan and the diesel Captiva, which we recently drove.Late in 2011, we reported on Chev’s Trailblazer being debuted at the Dubai auto show. Now South Africans will get to experience the massive SUV when it arrives on our shows later this year.